The Let’s Grow Kids initiative is a statewide public education campaign that aims to raise understanding of the importance of the earliest years in the lives of Vermont’s childrenLet's Grow Kids logo. Launched in April of 2014, the campaign is working with Vermont communities, organizations, businesses and individuals to create positive lasting change that will allow all of our children to succeed in life. The Permanent Fund is working with our long-time partners and collaborators, A.D. Henderson Foundation and the Turrell Fund.

Why the need for a campaign?

Our long-term goal is to create a stronger, more integrated system that serves all Vermont children and families well. The Let's Grow KidsPermanent Fund for Vermont’s Children realizes that such change is only possible with public understanding and support—and that starts with education. Additionally, research conducted for the campaign by Hart Research Associates showed that many Vermonters are not aware of the significant development that occurs during the earliest years of a child’s life. We want all Vermonters to understand how important the early years are and that we all win when we give our children a healthy start in life.

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